Wednesday, September 30, 2009

For posterity


a) Major FAIL;
b) Publicity stunt;

c) Hoax;

d) Doesn't matter - not going to eat it anyway?


Not everything needs to be new and Gen-i-ed. Nostalgia and childhood memories go a long way. Thanks to Kraft for the blip we all get to look back on in years to come: "Remember when they tried, and failed, to change Vegemite? Memories..."

4 comments:

Betty said...

i like the original better. i bought a jar of this (before it got renamed)

and didnt buy another one since.

iwonder, what happened to all the old named jars of 'name me'?

Tina said...

Hi Betty - Hmm... I say we keep a lookout at discount shops and the like. Can you imagine everyone trying to get ahold of a jar of iSnack 2.0???

Julia @ Mélanger said...

Funny. It was like in America when they changed Coke - to taste more like Pepsi! At least Kraft didn't take the original off the shelf, but this crazy stunt is close to the Coke disaster!

Tina said...

Hi Julia - True, at least they didn't dare touch Vegemite. Learning from history, I suppose..? :)

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