Sunday, July 28, 2013

Food is Fashion at Westfield Sydney

Adding weight to the theory that the current obsession for all things food is a fashionable trend, Westfield Sydney – that epic homage to both fashion and food on the end of Pitt Street Mall and Market Street – is presenting a free photographic exhibition that features fashion style of real shoppers with signature dishes from the restaurants in Westfield Sydney.

Happy :ab for Food is Fashion photographic exhibition at Westfield Sydney,
Pitt Street, Sydney
Launched earlier this week at Cloudy Bay Fish Co. and on until Thursday, 15 August 2013, the ‘Food is Fashion’ exhibition was curated by fashion blogger Nicole Cooper of confidentliar.com who talked about the great fusion between food and fashion.

Din Tai Fung for Food is Fashion exhibition
The photos and styling were done by food stylist and food photography duo, Janet Mitchell and Tanya Zouev, with the photos currently on show across the food Level 5 at Westfield Sydney.

Sydney Tower Dining for Food is Fashion exhibition
The photographs highlight intricate connections between food and fashion; ranging from colours, textures, cuts and overall presentation.

Jones the Grocer for Food is Fashion exhibition
"It was an incredibly creative process where we took the fashion ‘look’ and then carefully crafted the most popular dishes to match. We paired a classic dish of mango sticky rice from Chat Thai with a vintage yellow shift dress, and a beef tartare with edible flowers from Cara & Co was teamed with a digital floral print dress," said Zouev.

Reuben & Moore for Food is Fashion exhibition
The ‘Food is Fashion’ collection showcases pairings from Chat Thai, Xanthi, Cloudy Bay Fish Co., Via Del Corso, Ragu Pasta and Wine Bar, Victoria Room Tea Salon, Reuben & Moore, Chinta Ria … Mood For Love, Ippudo, Snag Stand, Jones the Grocer, Din Tai Fung, Cara & Co, Sushi Hon, Happy Lab and Sydney Tower Dining.

Sushi Hon for Food is Fashion exhibition
For some of the photos, there’s a bit of a stretch of the imagination required whereas others, like my favourite one featuring Sushi Hon tuna and salmon sashimi, seem to capture the colour, texture, cut and draping of the outfit/dish completely perfectly.

Ragu Pasta & Wine Bar for Food is Fashion exhibition
As part exhibition, Westfield Sydney shoppers have the chance to win one of four ultimate dining experiences in the centre by taking a picture of their favourite dish on Instagram, tagging it with #foodisfashion.

For more 'Food is Fashion', keep an eye out for my next post on Cara & Co winter menu.

3 comments:

Sherrie Huang said...

It's amazing how much the food and fashion matches! Giving me quite a giggle :P Love the look of the food though!

Helen (Grab Your Fork) said...

Ha love the salmon sashimi one too. Very clever!

Tina said...

Hi Sherrie - Aren't they great fun? There's more to see at Westfield.

Hi Helen - Yep, that's one's spot on, isn't it?

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