Feeling a bit Parched this March?

We’ve all heard of Dry July (going without alcohol in the month of my birthday? I don’t think so), but have you heard of Parched March?

Parched March launch party at The Argyle, The Rocks, Sydney

Another event named after a rhyming month, but the goal here is – rather than abstinence – to hit 30 bars in 30 days, promoting the fun and responsible enjoyment of bars and drinks.

That’d be my kind of challenge if I had the time, money and ability to rock up to work with a hangover every day for a month.

Parched March ambassadors Simon McGoram and Amy Cooper at The Argyle
(photo courtesy of The Cru Media)

But it is exactly what Amy Cooper and Simon McGoram are doing for the month of March, all in the name of charity. Their goal is to hit up a bar a day, somewhere in the glorious city of bars that is Sydney in a celebration of the city’s thriving and dynamic bar culture. And they're encouraging people and groups to join them.

Says Cooper: “While we commend the charitable motivation of fasting campaigns (Dry July etc), we’d like to see promotion of a healthy attitude to alcohol, rather than complete bans and scare stories, which can serve to encourage binge drinking.

“We aim to show by example that for the average person, drinking moderately is part of a rich and varied social life, not a destructive pursuit.”

Chef Miguel Maestre at the Parched March launch

Launched at a suitably boozy do at The Argyle, catered with a range of gorgeous tapas canapes from Argyle Bazar, Parched March conveniently offers you options for your support - nice.

Albondigas - meat balls canape by Argyle Bazar

Valencian bread salad canape by Argyle Bazar

Ceviche canape by Argyle Bazar

You can raise money for charities by visiting participating venues (Eau de Vie, The Argyle, Grasshopper and Bavarian Bier Cafe to name some) and choosing their Parched March specials.

Or you can sponsor the teams taking part in the drinking odyssey, or indeed start your own team and get sponsored for inflicting your liver.

Patron tequila Manzanero by The Argyle

Considering you’ll possibly be out and about for a drink sometime during March anyway (surely yes?), why not make it charitable and down one or two for Parched March. Cheers to that!