Showing posts with label crowdfund. Show all posts
Showing posts with label crowdfund. Show all posts

Tuesday, June 10, 2014

Meet MR BLACK at The Grind House pop-up

Espresso martinis have embedded themselves into contemporary cocktail drinkers' palates, much like the lychee martini of the early 2000s that just won't go away.

And while there are great and terrible versions of it all over Sydney, the odds look good at the Grind House pop-up coffee cocktail bar in Foster Street, Surry Hills this week; in conjunction with the national launch of MR BLACK cold drip coffee liqueur.

MR BLACK cold drip coffee liqueur
MR BLACK took more than six months, 300 iterations and blending coffee from three continents to create before being crowdfunded to market. It's a sweet liqueur with a beautifully strong espresso flavour, best enjoyed simply served over ice after a meal or as a base flavouring for classic coffee cocktails

Mise en place for MR BLACK espresso martini
Recently winner of a Gold Medal at the London International Wine & Spirits Competition, MR BLACK is made from 100% Australian grain spirit and can be mixed with the likes of rum, tequila, Absinthe or vodka - as seen in the MR BLACK espresso martini below, which is so easy to make at home.

Pour shaken drink into a martini glass

MR BLACK espresso martini

1. Measure 45ml of MR BLACK cold drip coffee liqueur and 30ml of vodka into a cocktail shaker full of fresh ice.
2. Shake vigorously until thick foam develops.
3. Strain into chilled martini glass.
4. Enjoy - in moderation.

MR BLACK espresso martini
We caught up with MR BLACK founder Tom Baker ahead of this week's national launch at the Grind House pop-up, open to the public from 13-14 June 2014 at The Nixon Project on Foster Street, Surry Hills.

Led by mixologist Mischa Bonova of Rockpool Bar & Grill Sydney, punters will be able to try a range of MR BLACK coffee cocktails at the Grind House and experience a nocturnal twist on their morning coffee, including boozy iced coffees and macchiatos, and of course, the espresso martini.

MR BLACK founder Tom Baker (left) and distiller Phillip Moore (right)
(Image courtesy of The Sound Campaign)

FB&S: Tell us about the development process for Mr Black. Many sleepless, coffee-fuelled nights?
Tom: I wish I could say the development of MR BLACK was all caffeine-fuelled orgies and debauchery, but more honestly it was month after month at the workbench. It's not like making a whisky or a gin - there are no guidebooks on creating a coffee liqueur. We had to invent a process and obsessively experiment with equipment, grinds, roasts, beans, steeping times and barrels.

At the end of the day, you can taste our fastidious attention to detail with every sip and it's the reason we've been so well received by drinkers around the world.

FB&S: What is the spirit component of Mr Black? 
Tom: We use 100% Australian Grain spirit to fortify MR BLACK to it's bottle strength of 25%. Our grain spirit is beautifully clean with no off aromas or impurities that taint the flavour of our speciality coffees.

FB&S: Why did you choose to use a crowdfunding platform to raise money? And what was the crowdfunding experience like?
Tom: Being a booze brand in Australia is a really tough gig. Not only do we get taxed heavily, but we have to go up against multinational companies with deep pockets. Crowdfunding was a way for us to get out product in front of people who really care about what they drink and to a certain extent sidestep the normal route-to-market for booze.

The experience on Pozible was unbelievable: while there was a lot of anticipation leading up to the event, we reached our funding goal really early on which took the pressure off. Once we had exceeded our initial target, we could stop thinking about selling booze and start thinking about how were going to make it all!

FB&S: What's your favourite coffee cocktail? And what's your favourite classic cocktail?
Tom: Personally I'm a fan of boozy cocktails - I don't really do big sweet juicy numbers - so I'm really digging the MR BLACK 'Rye-ball' at the moment, made with MR BLACK, Rittenhouse 100 Proof Rye Whisky & Campari.

When I've had enough coffee for the evening, a classic Negroni is always the first cab off the rank. I can never believe how one drink can taste so good.

See here for more information on MR BLACK.

Food, Booze & Shoes received a sample of MR BLACK, with thanks to The Sound Campaign.

Friday, May 16, 2014

Stanley Street Merchants: crowdfunded and open

Earlier this year more than $280,000 was raised to open Stanley Street Merchants through restaurant and bar crowdfunding platform, Icon Park.

For first season winners, the prize is three months' tenancy in a Darlinghurst restaurant space, with funding, fitout and marketing support.

Bar at Stanley Street Merchants, Stanley Street, Darlinghurst
Stanley Street Merchants opened its doors on Monday this week, offering breakfast, lunch and dinner in its brand spanking new Stanley Street home.

A three-part venue, the focus is currently on the ground floor restaurant which features chef Matt Stone's (Greenhouse, Perth and Silo by Joost, Melbourne) modern approach to locally sourced ingredients.

Street restaurant view
The fitout has a mod-rustic feel with the feature of the brick-walled space being the open kitchen, where chef Stone leads a small team in creating a well-balanced menu of smalls and bigs, for sharing or course-style dining.

Ground floor seating
Having supported their initial Icon Park campaign, I was collecting my crowdfund reward from Stanley Street Merchants - two drinks and a chef's tasting plate - as well as taking the opportunity to try out the broader menu from what had to be the busiest venue mid-week on the rather quiet Darlinghurst street.

Aperol Spritz (front) and Manhattan (back, left)
We started with an Aperol Spritz, garnished with a very traditional olive, and a classic Manhattan from bartender Bobby Carey (ex Shady Pines Saloon) while watching the workings of a very new restaurant.

While the kitchen and bar activity was pretty slick, some of the waitstaff proved fairly green, though as much is to be expected from a three-day-old operation.

Icon Park reward: Tasting platter for two
The tasting plate, or plank more accurately, comprised four items found on the smalls menu, starting with (from the right) fried spiced cauliflower florets. The soft, nutty flavour of the vegetable was accentuated with a unique and appetising spice mix, which also seemed to be flavouring the jar of almond and macadamia nuts.

Crisy crickets, Aussie 7 spice
I'm not sure if it was the same 'Aussie 7 spice' (as opposed to Chinese five spice) on the serve of crispy crickets. While I've come across deep fried crickets before, this was my first, slightly weary taste of them.

With a hefty amount of seasoning post a deep fry, I suppose anything would taste decent. The crickets were passable, with a texture much like cooked prawn shells and not too much flavour of their own. Like prawn shells, watch for the sharp bits (legs or antennae) that can dig in the mouth.

Fermented vegetables
Last was the fermented vegetables, served on a metal jar lid. The soft pieces of cabbage and carrot tasted of a light vinegar pickle and would make for a refreshing snack with a beer.

Chicken, corn, jerusalem artichoke
We moved on to a selection of the big plates, which are plated as generous individual serves; certainly some of the largest I've seen for a while sub-$30.

The roasted chicken portion was served on a creamy corn puree and dressed with jerusalem artichoke chips, what seemed like kernel-less popcorn and a shock of deliciously deep fried corn silk - that usually annoying 'hair' between the husk and cob of fresh corn.

It was a clever use of corn in a classic pairing with chicken, for an overall homely, satisfying and flavour-packed feed.

Yellow eye mullet, roe, cos, nasturtium
The fish main was a pretty sight of vibrant green blobs and three thin but well-cooked fillets of yellow eye mullet.

The beautifully fresh fish was a joy to eat with the uniquely sweet nasturtium puree, and well supported by the grilled cos lettuce, which was filled luxuriously with a seasoned mix of orange roe pearls and chives.

The ease in which innovation and locally sourced and foraged ingredients came together so harmoniously on this dish is a credit to chef Stone and his kitchen team.

Mash potato, wattle seed (front) and mixed leaves, herbs, salad (back)
We added a side of creamy-but-not-overly-so mashed potato which was sprinkled with a powdered wattle seed, adding an unexpected sweet earthiness, while the dressed green leaves comprised mostly iceberg lettuce and rocket.

Poached quince, macadamia, wattle seed, buttermilk ice cream
We also had the pleasure of dessert, with several tantalising options available. The cool night-appropriate poached quince was divine in presentation and taste. Softly spiced and cooked, the fruit was paired with lightly tart buttermilk ice cream and a rich macadamia nut puree that I could eat by the bowl full.

With pretty flowers and unidentified crumbles, this was a fine dessert fit for a hatted restaurant.

Charcoal roasted marshmallow, ryeberries, flowers and ants
It's only now that I realise that there were ants in my marshmallow dessert. I guess I was distracted by the prettiness of the freeze dried raspberries and citrus, rose petals and lavender flowers; or the very tart, brown ryeberries, or indeed, the sticky, gooey square of roasted marshmallow.

There was a particularly bitter aspect to one of the toppings, which I had blamed on the lavender although now, perhaps the non-discernible ants were at fault.

Street view
While I'd expected queues out the door during their first week, Stanley Street Merchants' rather quiet opening may slipped under a few radars although it seems there is still work to be done on the upper levels.

In any case, the restaurant and bar are in full swing and should become a neighbourhood favourite in quick time for its great menu that's genuinely centred on local produce. Pop in to Stanley Street Merchants over the next three months to see the crowdfunding dream live.

Stanley Street Merchants on Urbanspoon

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